Marketing Velocity Central Toolkit: Empowering Partners to Save Time and Money

Marketing is a whirlwind of constant change and complexity, making it crucial to keep our skills sharp and current. Staying up to date can be challenging, which is why on-demand learning is vital for any organization aiming to thrive in a hybrid environment. The field of Learning and Development is moving towards a technology-driven, learner-centric approach that emphasizes adaptability, engagement, and impact. This is where Cisco Marketing Velocity Learning (MVL) plays a crucial role.

As the Cisco Marketing Velocity Learning lead, I put my heart into creating impactful learning experiences. I’m genuinely excited about the journey of simplifying the partner learning experience to drive faster campaign adoption. This aligns perfectly with the north star for MVL, which is to empower partners to become effective Cisco marketers and align with Cisco’s strategy.

New Marketing Velocity Central (MVC) Courses at a Glance

The most exciting aspect of designing learning experiences is the opportunity to help our partners tackle the ever-growing skills gap created by rapid technology adoption and disruption. As learning and development trend forecasts predict, upskilling, reskilling, and right-skilling training programs are set to become priorities for most companies. That’s why we developed an updated series of MVC courses. This learning experience is designed to guide partners and distributors through the diverse features available in MVC, helping to efficiently activate campaigns independently and empowering partners to maximize potential.

For a quick overview of what’s in store for our partners, we’ve created the MVC Toolkit Walkthrough Video that highlights all the benefits of taking the courses. Additionally, the MVC Toolkit infographic simplifies navigation through partner journey, offering a comprehensive overview of everything available. Its popularity is evident, consistently ranking as the top-performing MVL asset month after month, quarter after quarter

Self-Serve Marketing: No Vendors or Special Software Needed

We believe that whether users are just starting with MVC or are well-versed practitioners, there’s always room to enhance their toolkit. MVC equips partners with essential tools to create co-marketing campaigns aligned with Cisco’s strategies, offering ready-to-use content blocks. By exploring these courses, you’ll learn to save time through efficient marketing services, including campaign management and asset customization, all without the need for special software or external vendors.

For busy professionals, microlearning is a valuable tool. The MVC courses offer short, bite-sized learning sessions, typically lasting 3-10 minutes, to facilitate rapid and efficient training.

Marketing Learning That Fits You

Recognizing that “one-size-fits-all” training no longer applies, the MVC courses have been designed as modular building blocks. This approach allows partners to create individualized learning paths, selecting what is most relevant and setting aside the rest to build a customized MVC Toolkit.

This comprehensive set of courses begins with the fundamentals of campaign execution in Marketing Velocity Central. Participants can start by setting up their profiles, uploading contacts, navigating the platform, and activating campaigns. Each module takes under 10 minutes, efficiently building MVC skills.

For those who already have the basics covered, it’s easy to dive directly into the specific courses for each segment. Partners can learn to configure and customize single or multi-touch email journeys, launch campaigns directly to contact lists, and download assets tailored with their logo and call-to-action—all without needing special software or a vendor.

Learn – Simplify – Grow  

MVL is packed with resources like campaign videos, infographics, and event recordings to help partners learn about Cisco’s focus areas, such as AI and Account-Based Marketing (ABM). Everything needed can be found on MVC offerings, branding guidelines, and marketing tools like SEO and Social Selling, all in one easy-to-access spot.

Stay tuned, as MVL will join MVC later this year, bringing learning and campaigns even closer together.

Visit MVL to discover our range of courses.

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